A Chabiti card doesn't just count views - it tracks the visitor's whole journey: see the card → scan/open → click content → save your contact. This guide shows you how to read the analytics page and turn numbers into sales decisions.
The 4 core metrics - a funnel
Open a card's analytics (from My Cards or inside the editor) and you'll see four numbers:
- Views: How many times the card page was opened.
- QR scans: Visits that came specifically from scanning your QR code (separated via UTM parameters, see below).
- Clicks: Taps on your blocks: social links, products, the call button...
- Contact saves: How many people saved your vCard. This is the most valuable conversion: They actively chose to keep you in their phone.
Read it as a funnel: many views but few clicks → content isn't compelling; many clicks but few saves → you're missing a clear action button.
Time charts & ranges
Analytics can be viewed for today / yesterday / 7 days / 30 days / 90 days / custom. The time-series chart connects numbers to real-world activity: a views spike right after a networking event, scans climbing since you put the QR at your counter...
Most-clicked blocks
The "Most-clicked blocks" table reveals what visitors care about:
- Product block getting clicks → move it higher, add more products.
- Zalo far ahead of other socials → your audience lives on Zalo; invest there.
- A block near the bottom still earning clicks → that content is valuable; try moving it up top.
Referrers
The "Referrers" table shows where visitors come from - Facebook, Zalo, Google, or "Direct" (typed the link, opened from contacts, or apps that don't send a referrer). Combined with QR scans, you'll know which channel deserves more investment.
UTM in your QR - separating scans from clicks
The editor's QR code tab has an option to append UTM parameters to the link inside the code. Turn it on (new templates have it on by default) so every QR scan is recorded as a "Scan" instead of blending into regular views - letting you measure your offline printed QR separately from links shared online.
Tip: After each campaign (new QR print run, updated Instagram bio, an ad), wait 1–2 weeks and compare the before/after ranges. One change at a time - that's how the numbers tell you which change paid off.
Related guides
- Every way to share your card - widen the top of the funnel
- QR code: customize & print - the measurable offline channel